Post by account_disabled on Jan 23, 2024 2:10:57 GMT -5
Next, we will talk about the trend of personalization in moderation, advertising and work with bloggers in Instagram and new features of design and interaction in Stories. Let's go! CONTENT Stories: naturalness, possibilities, mechanics Gamification: how to create non-standard content Brand personification: how to stand out among competitors UGC: how to motivate users We do everything naturally Instagram and TikTok: synergy of elements Notes, ideas and trends, according to Zoya Lobod, will work not only in 2021, but also during the next two or three years, depending on the trends. SMMsmartphone is the head of everything: item-by-item analysis Until now, the leadership in the trends of working with social networks is held by the smartphone . This is already a fairly inexpensive technology.
After all, if earlier we targeted the owners of certain types of C Level Executive List smartphones, understanding that this is a more paying audience, now this is not the case at all. A smartphone is no longer a rarity, which means that a specialist who works with the promotion of brands through social networks must adapt his content for consumption from a smartphone. More than 50% of users access social networks every day from their phones . Therefore, we must adapt brand communication to this. Horizontal video was replaced by the trend of vertical format. This is the most convenient way of placing content for viewing on a smartphone. In this case, it is better to make publications for social networks in a square format. The second important factor is the speed of use. . The information market is mega-competitive, which means that a smartphone user always has an incredible amount of information at hand. Accordingly, the task of the brand, agency, team and smm specialist is to make your content very quickly consumed.
These should be very clearly structured texts, short videos with subtitles, because more than 70% of users watch videos without sound. Your task is to make sure that in the first two seconds when a person perceives this content, he understands what it will be about. Set a cool dynamic video sequence, GIF or animation, prepare beautiful subtitles or from the first lines of the post give the most relevant information that will encourage the user to read your post in its entirety. The third point is mood . Social networks completely change depending on the mood of the infofield and users. There is no second chance here, which means that the specialist must immediately provide relevant information that meets the needs and situations. For example, you had a planned post about how it snowed in the city. But on the day of publication, the weather outside is sunny and beautiful.
After all, if earlier we targeted the owners of certain types of C Level Executive List smartphones, understanding that this is a more paying audience, now this is not the case at all. A smartphone is no longer a rarity, which means that a specialist who works with the promotion of brands through social networks must adapt his content for consumption from a smartphone. More than 50% of users access social networks every day from their phones . Therefore, we must adapt brand communication to this. Horizontal video was replaced by the trend of vertical format. This is the most convenient way of placing content for viewing on a smartphone. In this case, it is better to make publications for social networks in a square format. The second important factor is the speed of use. . The information market is mega-competitive, which means that a smartphone user always has an incredible amount of information at hand. Accordingly, the task of the brand, agency, team and smm specialist is to make your content very quickly consumed.
These should be very clearly structured texts, short videos with subtitles, because more than 70% of users watch videos without sound. Your task is to make sure that in the first two seconds when a person perceives this content, he understands what it will be about. Set a cool dynamic video sequence, GIF or animation, prepare beautiful subtitles or from the first lines of the post give the most relevant information that will encourage the user to read your post in its entirety. The third point is mood . Social networks completely change depending on the mood of the infofield and users. There is no second chance here, which means that the specialist must immediately provide relevant information that meets the needs and situations. For example, you had a planned post about how it snowed in the city. But on the day of publication, the weather outside is sunny and beautiful.